Top Water
Top Water Company is a leading enterprise in Ethiopia, renowned for its high-quality bottled water products. Established with a commitment to purity and health, the company utilizes state-of-the-art purification technology to ensure its water meets international standards.
The Problem, Marketing Team Performance
Top Water Company faces a significant challenge in monitoring and analyzing the performance of its marketing team. Currently, there is no concrete evidence to confirm that the marketing team is effectively performing their duties during working hours. This lack of accountability makes it difficult to track whether team members are visiting agents and stores to report sales and promote the product, which is a crucial aspect of their role. Ensuring that the marketing team is actively engaged in these activities is vital for the company's growth and market presence.
The Solution, Top Force Field (TFF)
The solution implemented was to track each marketing team member and analyze their recorded movements, including the distance they traveled. By monitoring the kilometers covered and the locations visited, Top Water Company can gain detailed insights into the activities of each individual during working hours. This approach allows the company to verify that team members are visiting agents and stores as required, thereby enhancing accountability and enabling a thorough performance analysis.
The Development
The system consists of two main components: a mobile app for user registration and location tracking, and an admin site for performance analysis.
User Registration and Tracking via Mobile App
Registration: Users register through the mobile app using a One-Time Password (OTP) provided by an admin.
OTP Verification: Admins review new user requests on the admin site and approve access by issuing the OTP.
Location Tracking: Once registered, the app continuously records the user’s location in the background, sending data to the server. The recordings are categorized into three sections: Morning, Afternoon, and Overtime Hours.
Admin Site for Performance Analysis:
User Management: Admins can log in to the site to view and manage user registration requests, issuing OTPs to new users.
Data Analysis: Admins can select individual users, load their location data, and analyze their movements. The site displays where users went during specific times of the day and the distance traveled in kilometers.
This comprehensive system provides Top Water Company with the necessary tools to monitor their marketing team's activities, ensuring accountability and optimizing performance analysis.